Las Vegas Lads: Maxim to Open Vegas Hotel
Filed in archive Destination: US by Sabrina Dent on June 08, 2006

Oh, and girls, of course. The Maxim empire is built on girls, girls, girls and promises more of the same (except in the flesh) at its new flagship playground, which is set to open in 2010.
The Independent reports that developers CONCORD
Wilshire paid Maxim a relatively paltry £2.7m for the use of the magazine's brand name. Maxim will have control over the design of the hotel and its sister magazine Blender will be in charge of entertainment.I'm pretty sure its the totty and not the tunes that are the entertainment, but then maybe I've got it wrong and 13 million punters really are reading it for the articles...
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