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Will you fly Virgin Atlantic because James Bond does?

Filed in archive Air Travel , Entertainment , Luxury travel by Karen Bryan on October 7, 2008

Virgin Atlantic airlines is touting itself as James Bond's favourite airline, as 007, played by the actor Daniel Craig, flies Virgin Upper Class on a transatlantic flight in the new Bond movie, Quantum of Solace, due for release in the UK on 31 October 2008.

Do you think this sort of product promotion would influence your decision when booking a flight? I think my decision would be based on more mundane matters like the price and the timings. than if a fictional character had supposedly used that airline. Although I have to admit that the "You only live once" campaign encouraging passengers to choose Virgin is a good pun on the "You only live twice" Bond movie.






Permalink: Will you fly Virgin Atlantic because James Bond does?
Tags: Virgin+Atlantic+James+Bond  travel  destination  bond  james  james+bond  virgin+atlantic  bond+does 

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