Will you fly Virgin Atlantic because James Bond does?

Filed in archive Air Travel , Entertainment , Luxury travel on October 7, 2008

© Nick Slide

Virgin Atlantic airlines is touting itself as James Bond's favourite airline, as 007, played by the actor Daniel Craig, flies Virgin Upper Class on a transatlantic flight in the new Bond movie, Quantum of Solace, due for release in the UK on 31 October 2008.

Do you think this sort of product promotion would influence your decision when booking a flight? I think my decision would be based on more mundane matters like the price and the timings. than if a fictional character had supposedly used that airline. Although I have to admit that the "You only live once" campaign encouraging passengers to choose Virgin is a good pun on the "You only live twice" Bond movie.

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Rating: 8.50 out of 2 vote(s) cast.

Response from: Ian McKee (10/07/08 4:49pm)

Personally I'm likely to be guided first by price too, and certainly can't afford Virgin Upper Class. I think there are those that would though - the idea is that it's an aspirational brand, and there isn't really a figure that people (well, men) aspire to be more than James Bond...
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Response from: Ian McKee (10/07/08 4:50pm)

Response from: Karen Bryan (10/08/08 7:57pm)

Ian, I couldn't afford Upper Class on Virgin either, unless they'd like to offer some free flights to travel bloggers?

So you reckon that many men fantasise about being like James Bond?

Response from: Ian McKee (10/14/08 4:33pm)

I'd say some men fantasise about being like him yes, that's kind of the appeal surely? Others (like myself) may not fantasise, but know that he is supposed to be this aspirational figure, so it's no wonder so many brands (Virgin Atlantic now included) attach themselves to the franchise.

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