Response from: Ian McKee    (10/07/08 9:49am)

Personally I'm likely to be guided first by price too, and certainly can't afford Virgin Upper Class. I think there are those that would though - the idea is that it's an aspirational brand, and there isn't really a figure that people (well, men) aspire to be more than James Bond...
http://mccluskey.typepad.com/

Response from: Ian McKee    (10/07/08 9:50am)

Personally I'm likely to be guided first by price too, and certainly can't afford Virgin Upper Class. I think there are those that would though - the idea is that it's an aspirational brand, and there isn't really a figure that people (well, men) aspire to be more than James Bond...
Ian McKee
McCluskey International

Response from: Karen Bryan    (10/08/08 12:57pm)

Ian, I couldn't afford Upper Class on Virgin either, unless they'd like to offer some free flights to travel bloggers?

So you reckon that many men fantasise about being like James Bond?

Response from: Ian McKee    (10/14/08 9:33am)

I'd say some men fantasise about being like him yes, that's kind of the appeal surely? Others (like myself) may not fantasise, but know that he is supposed to be this aspirational figure, so it's no wonder so many brands (Virgin Atlantic now included) attach themselves to the franchise.